Future Organic Display Technology Here Today

Samsung OLED TV Prototype

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In an industry that goes gaga over flat display technology such as LCD and plasma, OLED is set to create unparalleled excitement within the next few years. Still in its infancy the latest organic display technology promises to provide us with OLED offering better energy efficiency, razor thin 3mm - 4.3mm thick TV displays, ultra fine angle viewing, with intensely vivid colours, super high contrast ratio (up to 1 million:1 in certain displays) plus it can be used as high intensity light emission for any superior lighting needs. Refresh rates are an issue compared to crt and lcd however at present any organic displays are comparabily slower.

One significant advantage that OLED has over LCD is the lower cost of manufacturing since the displays do not require backlighting to function like a liquid crystal or plasma screen does since the organics are stimulated to phosphorize. However, OLED technology isn't without its drawbacks, in particular panel longevity. The organic compounds degrade with use, especially those that emit blue light, so they won't operate at full brightness for anywhere near as long as an LCD will. The addition of phosphorescent materials do improve OLED longevity, but still not up to LCD levels.

The bottomline - wherever there is a need for utilizing some form of OLED it will certainly gain a lot of respect and have a major influence on the industry as time unfolds.

Current and Expected Usage

As of now the applications of OLED's are largely restricted within a few, small consumer devices such as mobile smartphone displays, MP3 and MP4 players, portable movie and music players, watches as well in some digital cameras. Major manufacturers of OLED TV's like Sony's recent XEL-1 release, Samsung's upcoming 31" OLED TV in 2008, Matsushita, Canon and Hitachi's alliance in AMOLED is heading for some awesome new products. Their interest is to target the smaller display markets which is a gigantic industry in itself.

Along with a growing number of other companies who are developing products this is an obvious indicator of the trend to bio type devices. Gearing up their facilities to start manufacturing OLED products for the North American and European markets.

It looks like OLED is destined to become the newest trend in home entertainment and work centers very soon, on its way to become the most superior high def display technology in history, eventually leading the way over LCD and plasma.

Once this technology is integrated within the normal consumer retail channels, it is expected to become a huge major growth sector with a continued demand many different applications in the organic screen marketplace. This would include as an example, highly efficient household and commercial lighting that are bio friendly which has no ill effects on humans, animals or our environment. The future is now for ultra-thin flat panel super high def televisions, organic razor thin computer monitors, high power portable and flexible display's with wi-fi capabilities that can accept data then displayed to the user.

This one device would be similar to the electronic newspaper display reader in the Tom Cruise movie " Minority Report ". Similar to the electronic billboards and the subway rider's handheld, paper thin, wifi e-newspaper. Incorporating flexible and stiff AMOLED and/or FOLED for example into varied types of smartphones, pc and tv displays, laptops that would be ultra-thin with more power, portable devices and with OLED light becoming the highest quality replacement to the ubiquitous and dated white incandescent light bulb.

In sub-verticals such as automotives, aviation, military, medical, entertainment, commercial, industrial, scientific, etc, etc, OLED will now be used in a host of ways in many other industries where such tech was not expected to make a mark at any time soon.

However not one to be left behind LCD especially and plasma to follow LCD is still currently the major leader and will hold its share of the massive electronic display market until OLED production costs drop to competitive levels to compete with LCD and plasma technology. Already LCD and plasma costs are dropping very fast into retailers across North America in the making of the next generation of OLED.

The Future is Now

The future of organic electronic products has arrived with continual steady growth for years to come once the major manufacturers are tooled up for mass production of whatever they decide to create on their drawingboards. Due to the efficiency of OLED's battery power that once was used by devices to power the bigger lcd screens for example, will be saved and used on power aspects for other requirements / parts of the device. This will no doubt lead to much more extremely powerful digital / bio smart products with many new applications yet to be seen.

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NEW AGE OLED LIGHTING

Blue FOLED - The Hardest Colour To Create

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OLED lighting technology is touted as the ‘next big thing’ for an industry in need of some major expansion with state of the art science.

It looks like OLED or organic light emitting diode and its meriad of uses is coming to a store near you and in a big way! The future of electronics is steamrolling into a new organic electronic age with the increasing development in organic displays and devices that incorporate these displays.

It is a state of the art technological advancement utilizing organic technology which is contributing to a major leap in our civilizations progression in harnessing biotech in a non-destructive way for our comfort and needs.

When compared to the current LCD and Plasma mechanisms, OLED promises to bring a host of additional advantages. Today the future of electronic display tech is looking much brighter, with a host of superior features such as bio friendly, super high contrast, ultra vibrant colours, wide viewing angle, razorthin organic display, ease and ultimately a lower cost of manufacturing compared to LCD and Plasma displays, lower energy consumption on small displays presently, no harmful radiation, space saving, flexible where required, lightweight and much more.

How Does OLED Work ?

The concept behind an OLED is very simple in their basic design. OLED's are similar to electroluminescent lighting, where a sheet or material is excited so it then emits the light. OLED light sources are a thin flexible sheet that is made of 3 layers. The layer of emissive electroluminescence is punctuated by organic compounds. The polymer or sublimed molecular film is sandwiched between two electrodes, one is transparent.

Material present on this organic luminescence diode allows the deposition of organic compounds onto the polymer substrate when the current passes thru them. Standard inkjet printers can be used to lay the material onto the substrate which means a huge potential for mass manufacturing at lower costs than LCD.

It is essentially a matrix of organic compounds arranged in pixelated form. The layers then emit varied colours of light when electricity passes through each layer. The electrons then are pushed through the layer depending upon which light gets emitted. Most commonly used in TV displays as well as smart phones the OLED promises to make lighting easy on the eye for daily use while providing superior image quality and effects within varied industry's. Applications are used within smartphones, pmp's, pvp's, mp players, small tv displays, monitors, lights, etc ( until Samsung's 2008 CES premiere of their 31 inch and 40 inch OLED TV ) for example.

High Light Output -

One of the tremendous advantages of OLED is the ability to emit intense amounts of light without hurting readability even under direct sunlight. While it was earlier generally perceived that of all the combined electrons called "excitons" could only emit 25% of light however with modern research and the advent of developing new technology's it has allowed for 100% of these excitons to convert into visible light. This makes OLED technology provide a much higher light output with many added advantages compared to traditional lighting in use today.

This is one main reason why this lighting technology is being used for ultrathin oled displays which are as thin as 3mm-4.3mm but are highly effective for light and display applications. For the newer slick variety of smartphones such as the models from Motorola, Nokia and Samsung, the superthin OLED displays are now being exploited within their product lines to their maximum advantage looking toward an increasing and continual growth pattern within many manufacturer's product arsenals.

At the present state of development since OLED's tend to consume a significant use of power and create high heat a lower life of the light source as compared to other lighting technology like LCDs, this technology is preferred for mobile phones until such time allows for better tech designed for other products to work efficiently. The enegry efficiency is very high compared to LCD for example however the total life hours for AMOLED at present is around 35,000 hours compared to LCD at 50,000 hours. This will of course increase once developers find the proper way to increase the organic displays life expectancy.

The Future Is OLED Bright -

Today most cell phones do not have ultrathin oled displays, however as of late Samsung is planning to launch OLED technology via its brand new QVGA resolution AMOLED display. This is seen as a breakthrough in mobile phone technology

Oled TV technology is still fairly new however companies such as Sony, Samsung, Hitachi, Matsushita, are already paving the way and with Sony's recent introduction of their late 2007 release of the Sony XEL-1 11" TV, the electronics industry is on the verge of a new era in organics.

Samsung's latest news of their upcoming premiere of their 40" proto-type OLED TV at the Las Vegas Electronics show CES, is upcoming January 2008. It also looks like they will be releasing a 31" OLED TV for retail sales sometime in 2008 within North America which will be a huge step for OLED.

As of this writing Toshiba has however delayed their debut OLED TV until in 2009 siting issues regarding higher than required power consumption necessary for optimum operating efficiency on larger displays but within the next year they may be up to speed on that issue.

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Samsung SDI to ShowCase 40" OLED TV January at CES 2008

LARGEST SAMSUNG 31" OLED TV FOR CONSUMER SALES

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The Korean manufacturer Samsung SDI has announced that it has created the world's first and largest OLED 31-inch TV with a razor thin thickness of just 4.3mm to be showcased at the Las Vegas Consumer Electronics Show (CES), January 2008.

It does however look like Samsung may initially premiere the release for sale to consumers within North America the 31" OLED TV and not the 40" OLED TV prototype which they may also showcase at CES. Retail sales will commence sometime in 2008 which will certainly lead the way for others to follow close behind introducing their latest OLED technology.

Samsung isn't about to quit the slim display race quite yet with their latest effort in the organic display race resulting in a 31" AMOLED TV. This premiere of their newest display is the largest OLED type of TV ever conceived to date and measuring only a razor thin 4.3mm. Placed side by side with your LCD TV the OLED version will make it look like it needs a crash diet. Not only is it much slimmer it also has a superior contrast ratio compared to standard flat panel screens of one million to one for smaller displays and that's while using only just half of the power of a 32" LCD TV!

This new 31" AMOLED TV has a 35,000 hour rating, which means you can run it for 4 years without turning it off before its' imaging capabilities are depleted. This is the longest hour rating for any AMOLED display manufactured to date. LCD's can run around 50,000 hours in comparison. So you can see the potential is there for huge applications after tooling is developed and retail prices lower. Another superior advantage of this technology is that the substrate is imprinted simply via a typical high speed inkjet printer. This feature alone seems to imply that the costs will decrease quite quickly once mass production facilities are created by the major players.

It is an exciting time for a new television technology since LCD and Plasma have been at the forefront of tv and pc displays available for consumers and commercial use for a number of years now.


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Is there room for OLED technology in the TV market?

Sony OLED Display Has That Sony Cool

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Press release, December 11; Emily Chuang, DIGITIMES [Tuesday 11 December 2007]

http://www.digitimes.com/Backgrounders/ArtReview.asp?datePublish=2007/10/01&pages=VL&seq=200

After examining Sony's 11-inch OLED (organic light emitting diode) TV exhibited at iSuppli's Flat Information Displays (FID) 2007 conference last week, there is no denying how stunning the picture is. But because the OLED TV market is still in its infancy, with the Sony set being the first to be manufactured and sold to consumers, it's unreasonable to expect it to compete effectively with LCD or PDP (plasma display panel) TVs at this time, according to research firm iSuppli.

However, this begs the question: Will OLED TV ever be able to match up with LCD and PDP TVs?

"It will be a challenge for OLED to catch up, given the investments that have been put into the other technologies," said Paul Semenza, vice president of displays at iSuppli, speaking at FID 2007 last week. "But there is no doubt about its performance and there is a lot of potential for the display technology, maybe in mobile applications."

With Sony being the first to throw its hat into the OLED TV ring, due to its introduction of the 11-inch set this month in Japan at a price of US$1,800, shipment volumes are expected to be very small, targeting a small niche of well-heeled, tech-savvy consumers. And even at such a high price, Sony indicated that it is taking a loss on the sale of each OLED set, according to Vinita Jakhanwal, principal analyst for mobile displays at iSuppli.

A few more brands are likely to enter the OLED TV market in 2009, including Toshiba and Panasonic. The major motivation for these companies' entrance into the market is to make a statement to the industry that they are capable of producing OLED TVs, Jakhanwal added.

OLED Problems and Benefits -

Semenza stressed that despite the obstacles, iSuppli does not discount the prospects and potential of OLED technology. However, there are a number of fundamental technology and market challenges that must be resolved before OLEDs can make a real impact in the market.
One of these challenges is the fact that active-matrix OLED (AMOLED) panel manufacturing is still an inefficient process, Jakhanwal said. As the size of OLED displays becomes larger, the yields and manufacturing losses also get larger.

"As a result, AMOLED products are going to be small-sized displays, for applications such as mobile phones and personal media players (PMPs) for a few more years," Jakhanwal said. "OLED suppliers still are struggling with improving yield rates and low manufacturing efficiencies for small-sized displays."

Furthermore, OLED material lifetimes are still an issue for products that require long lifetimes such as televisions. Add to this the fact that AMOLED suppliers cannot guarantee high volumes because the technology is coming from a single source.

However, OLED TV has a number of great upsides, including: OLED TVs use no backlights, so they offer potential power-savings benefits compared to other technologies. Because they have no backlights and use only a single glass substrate, OLED TVs can be very thin. The response time for OLED TVs is very fast, so there is no motion blur while watching television. OLED TVs have a much richer color gamut than competing display technologies.

iSuppli forecasts the global OLED TV market will reach 2.8 million units by 2013, managing a compound annual growth rate (CAGR) of 212.3% from just 3,000 units in 2007. In terms of global revenue, OLED TV will hit US$1.4 billion by 2013, increasing at a CAGR of 206.8% from US$2 million in 2007. Potential is everything

Because OLEDs already serve as small panels for mobile handsets, PMPs and other small handheld devices, it is safe to assume OLED TVs could be a natural fit for automotive infotainment, mobile television, kitchen televisions or other consumer electronics devices that want to add small-screen sets.

The main challenge for the OLED TV industry is making large-enough panels that could be sold at reasonable prices in order to compete against the other television technologies.

Still, iSuppli believes that OLED TV is promising in the long term. Reducing power consumption, extending lifetimes, achieving larger sizes and attaining reasonable pricing eventually will help OLED TV to be competitive, but in the meantime, it will find a place in applications that require small sets.

Sir Howard Outlines Sony's Future

SIR SONY - SIR HOWARD STRINGER

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Courtesy of: MSNBC

Sir Howard Stringer on Tuesday said he would remain at Sony for three more years, quashing speculation that he would step down should the electronics group achieve its full-year targets.

The announcement came as Sir Howard, chief executive, outlined his vision for Sony, saying that the electronics behemoth would focus on innovation and shift to digitisation from hardware as pillars of growth as it nears the end of its three-year restructuring plan.

Sir Howard's tenure at the head of Sony has been surrounded by uncertainty, with analysts and investors suggesting he could step down upon achieving a 5 per cent operating margin this fiscal year.

Investors have criticised his performance as a figurehead for the group by failing to attend the bulk of earnings presentations in Tokyo, in spite of spending a lot of time in the city.

However, on Tuesday Wales-born Sir Howard said he was committed to Sony and would guide future growth.
He said the expansion of Playstation Network, which will enable users to download video games, movies and songs for multiple devices such as mobile phones and games consoles, would propel Sony into a software powerhouse.

"Over the next two years we will find ourselves in competition with Apple and Microsoft," said Sir Howard. "If we can connect the dots we have a great advantage over consumer electronics rivals and some advantage over Apple and Microsoft." Sony has been criticised for taking too long to launch an integrated music, movies and games content site, giving Apple ample time to strengthen its video content and launch Apple TV.

Under his tenure, the company's core electronics division has staged a recovery, although its key games division remains in the red due to lacklustre sales and high investment costs for the Playstation 3.
"We have to find a way to tap into [young bright people]," said Sir Howard. "You can't do that by bringing someone into a [Japanese] era of lifetime employment and say 'stand in line'. We need to be more flexible."
"The next cycle is actual innovation," said Sir Howard, pointing to the company's new organic light-emitting diode (OLED) televisions, which are just 3-mm thick.

"When you look at OLED, your impulse is to say 'wow'. We need that reaction from people at Sony … it's a statement of confidence, that there is a path to somewhere else," he said. OLED, which is not exclusive Sony technology, is based on the ability of certain organic chemicals to emit their own light when an electric current is applied. This means that OLED screens require no backlight and can produce crystal-clear images.

Sony is the first company globally to commercialise OLED TVs, which are likely to have a monopoly on the next generation of flat-screen TVs for the forseeable future. Toshiba on Tuesday shelved plans to produce OLED TVs by 2009, due to falling prices for liquid-crystal display televisions and the massive costs of investing in equipment capable of churning out larger panels. Sony's 11-inch OLED TV retails for Y200,000.

In the US, Sir Howard said that despite the "dodgy economy", electronics sales have held up well. Sony is also "putting a lot of energy into Russia, China and India, where there are major independent content opportunities," he said.

http://www.msnbc.msn.com/id/22199442/

Copyright - The Financial Times Ltd. All rights reserved.

Sony Now Selling World's First OLED Television

WORLD'S FIRST OLED TV - SONY'S XEL-1 OLED TV
Courtesy of:

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http://www.yomiuri.co.jp/dy/business/20071124TDY08307.htm

The Yomiuri Shimbun Sony Corp. on Thursday began selling a new three-millimeter thick organic light emitting diode television--the first OLED TV to be launched in the world.

OLED TVs feature panels are made of a substance that lights up when electricity is passed through, doing away with the need for a backlight and allowing for the slim design. Production is limited to 2,000 units per month, and so most sales will be made through advance orders at major retail outlets.

The 11-inch model costs 200,000 yen including tax.
Sony brought the model's scheduled launch date forward from Dec. 1 because nearly all products to be sold in the year-end sales battle are already on store shelves. The first batch sold out soon after a direct sale Internet site began accepting reservations on Nov. 14, and further units will be shipped as they become available.

Four units are on display at Yodobashi Camera Multimedia Akiba in Akihabara, Tokyo. "This will have the biggest impact since the [Sony] Walkman," a customer said.
(Nov. 24, 2007)

OLED TV's- "Save on Energy but not yet cost efficient", says Sony

SUPER VIVID, RAZOR THIN, HIGHLY ENERGY EFFICIENT, OLED TV'S

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http://www.digitimes.com/displays/a20071206PD213.html

Max Wang, Taipei; Greg Wu, DIGITIMES [Thursday 6 December 2007]
Although the adoption of LCD TVs can halve the electricity consumed by traditional CRTs, LCD TVs still account for about 70% of the electricity used by household appliances, according to Sony executive deputy president Katsumi Ihara.

Ihara noted that Sony's desire to reduce the consumption of energy was a contributing factor in its drive to develop OLED TVs, as OLEDs have the potential to reduce electric consumption by 40% compared with LCD TVs. However, Ihara admits that it is still too early to say OLED TVs can replace LCD TVs, and Sony is still focusing on its Bravia brand LCD TV business.

Sony still highly values the potential of OLED TVs primarily because of its ability for energy-saving, as well as its thin and high-definition features. But if Sony wants OLED TVs to become more popular, the company has to consider how to make OLED products that are larger and less expensive to produce, Ihara added.

Samsung Unveils HandSets with "Dream Displays"

SAMSUNG W2400 HANDSET WITH AMOLED DREAM DISPLAY

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http://www.koreatimes.co.kr/www/news/biz/2007/12/123_15003.html

Samsung Electronics has introduced its first handset model equipped with Samsung SDI’s 2.2-inch active-matrix organic light emitting diode (AM OLED) panel at a retail price of 599,000 won. ``Only 1,000 units of the `W2400 Special Edition’ are being sold at local outlets from Nov. 30,’’ a Samsung spokesperson said Wednesday.

Adopting a ``swing design,’’ users can make video calls on the slider phone through Bluetooth headsets, and enjoy multimedia games and digital multimedia broadcasting (DMB) services, according to the company. AM OLED displays, often called ``dream displays,’’ are based on highly competitive technology because they are self-luminous and, unlike liquid crystal displays (LCDs), do not require expensive backlighting.

As a result, the handset consumes almost 40 percent less power, a key merit for mobile phones and other pricey devices including car navigations.According to DisplaySearch, a market research firm, the AM OLED market will grow to $5.58 billion in 2011, up from this year’s $220.5 million.Separately, Japan’s Toshiba, Hitachi and Sony Ericsson have been selling the phones armed with Samsung SDI’s 2.6- and 2.8-inch AM OLED panels with 18,800 yen for new comers, according to the Samsung officials.LG Electronics, Samsung’s archival, is also close to unveiling its first handset using AM OLED produced in its plant in Gumi, North Gyeongsang Province.

In July, LG closed its unprofitable passive-matrix OLED (PM OLED) line. Moreover, LG.Philips LCD (LPL), a joint venture with Philips, is close to finalizing negotiations to take over the OLED division from LG Electronics after differences over payment were settled.