SAMSUNG W2400 HANDSET WITH AMOLED DREAM DISPLAY
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Samsung Electronics has introduced its first handset model equipped with Samsung SDI’s 2.2-inch active-matrix organic light emitting diode (AM OLED) panel at a retail price of 599,000 won. ``Only 1,000 units of the `W2400 Special Edition’ are being sold at local outlets from Nov. 30,’’ a Samsung spokesperson said Wednesday.
Adopting a ``swing design,’’ users can make video calls on the slider phone through Bluetooth headsets, and enjoy multimedia games and digital multimedia broadcasting (DMB) services, according to the company. AM OLED displays, often called ``dream displays,’’ are based on highly competitive technology because they are self-luminous and, unlike liquid crystal displays (LCDs), do not require expensive backlighting.
As a result, the handset consumes almost 40 percent less power, a key merit for mobile phones and other pricey devices including car navigations.According to DisplaySearch, a market research firm, the AM OLED market will grow to $5.58 billion in 2011, up from this year’s $220.5 million.Separately, Japan’s Toshiba, Hitachi and Sony Ericsson have been selling the phones armed with Samsung SDI’s 2.6- and 2.8-inch AM OLED panels with 18,800 yen for new comers, according to the Samsung officials.LG Electronics, Samsung’s archival, is also close to unveiling its first handset using AM OLED produced in its plant in Gumi, North Gyeongsang Province.
In July, LG closed its unprofitable passive-matrix OLED (PM OLED) line. Moreover, LG.Philips LCD (LPL), a joint venture with Philips, is close to finalizing negotiations to take over the OLED division from LG Electronics after differences over payment were settled.
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