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The concerns over the degradation and life expectancy of OLED TV displays seems to be a fleeting one now that Toshiba along with Matsushita Display Technology are developing a new OLED prototype display panel that effectively doubles their life expectancy.... from the current 20,000 - 30,000 hours ( that's about 8 hrs per day use for 10 years) as an average to over 50,000 hours.
According to recent reports the development of a 20.8" protype OLED display is designed with a metal membrane that assists in light transfer from the polymers within the substrate through the glass surface much more efficiently than current OLED standards. This will mean that the OLED displays natural brightness can be cut in half while maintaining the picture quality and effectively doubling the units lifespan.
With this huge step of increasing the lifespan of OLED TV displays, it looks like a major hurdle has been overcome in the development process of OLED display technology. This could possibly lead to larger screen OLED TV's being available for retail sooner than predicted. As with LCD and Plasma TV OLED TV will eventually become an everyday product as time and product development allows.
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